Surf helps car dealerships and auto creators produce vehicle walkthroughs, inventory highlights, and automotive content that drives showroom visits and sales inquiries. Post consistently to stay top-of-mind with local car buyers who are actively in the market. Surf's AI creates and schedules your Instagram content automatically — so you can stay consistent without the manual work.
3 free AI video credits — no credit card required
Sound familiar?
Creating engaging video content for every vehicle in inventory without a dedicated media team
Standing out from competing dealerships on social media with limited creative resources
Driving qualified local leads from social media rather than relying solely on listing sites
Maintaining a consistent posting schedule during busy sales periods
Car dealerships that post consistent video content on Facebook and Instagram generate up to 5x more local leads than those relying solely on third-party listing platforms.
Instagram Reels generate 22% more reach than any other post format — video-first is the only strategy that works in 2026
Instagram Shopping integration lets product brands convert viewers to buyers without leaving the app
Instagram's audience has the highest purchasing intent of any social platform for fashion, beauty, food, and lifestyle brands
Proven video formats that work for your audience on Instagram.
Full vehicle walkthrough — interior and exterior tour
"5 features you didn't know this car had" highlight reel
Customer delivery day — reaction and celebration
Month-end sale countdown and special offer announcement
"New vs. used — which is right for you?" educational video
"What your credit score means for your car loan" finance tip
Inventory walkthroughs and vehicle feature highlight videos
Sales event promotions and limited-time offer announcements
Customer testimonials and delivery day celebration content
Service department tips, maintenance advice, and trust-building content
Pre-built video formats for vehicle tours, feature highlights, and new arrival announcements.
Create compelling month-end, holiday, and clearance sale content that drives showroom traffic.
Reach local car buyers on the platforms they use to research big purchases.
Capture delivery day moments that build social proof and inspire others to make the trip in.
Turn every vehicle in your inventory into a social media post and keep local buyers coming to your lot — not your competitors'.
