✨ Plans from $19/month • Cancel anytimeView Plans
TL;DR: Hootsuite is built for enterprise social management teams. For video creators, Surf is a better fit — it's built for video from the ground up and costs a fraction of the price.
Feature Comparison
| Feature | Surf | Hootsuite |
|---|---|---|
| AI Video Creation | ||
| AI Auto-Captions | ||
| Built-in Video Editor | ||
| Multi-Platform (7+) | ||
| Analytics Dashboard | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| AI Video Clipping | ||
| Starting Price | From $19/mo | $99/mo |
Why Choose Surf
- AI video creation — Hootsuite can't make your videos for you
- Dramatically lower pricing (start free vs. $99/mo)
- Purpose-built for video-first creators
- AI auto-captions for every video automatically
- Much simpler, faster workflow for video creators
H
When Hootsuite Wins
- More powerful enterprise team management
- Better social listening and monitoring features
- More integrations with third-party enterprise tools
Best for: Large enterprises and agencies with big teams that need complex approval workflows and social listening
Pricing Comparison
Surf vs Hootsuite — what do you actually pay?
Hootsuite
$99/mo
No free plan. Most affordable plan is $99/mo
No free plan
Hootsuite: Pros & Cons
Pros
- Extremely feature-rich platform
- Advanced team management and approval workflows
- Strong analytics and reporting
- Wide platform integrations
Cons
- Very expensive — starts at $99/mo
- No AI video creation tools
- Steep learning curve with complex interface
- No built-in video editor
- Overkill for individual creators and small teams
Ready to try the better alternative?
AI video creation + scheduling across 7 platforms. Plans from $19/month — cancel anytime.
Get StartedPlans from $19/month • Cancel anytime
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Simple, transparent pricing
Choose the plan that fits your needs. Upgrade, downgrade, or cancel anytime.
MonthlyAnnual2 Months Free
2 Months FreeStarter
$19/mo
For growing creators
- 200 credits per month (~13 AI videos)
- Unlimited scheduled posts
- 25 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
Popular
Pro
$39/mo
For serious content creators
- 500 credits per month (~33 AI videos)
- Unlimited scheduled posts
- 75 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
Agency
$69/mo
For agencies and teams
- 1,000 credits per month (~66 AI videos)
- Unlimited scheduled posts
- 200 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
- Team features (coming soon)
Upgrade anytime, cancel anytime.
View full feature comparison →