Surf helps SaaS companies and tech startups turn product demos, founder insights, and customer stories into compelling social content that drives trial signups and brand awareness. Post consistently across LinkedIn, Twitter, and YouTube to build the audience that sustains long-term growth. Surf's AI creates and schedules your Instagram content automatically — so you can stay consistent without the manual work.
3 free AI video credits — no credit card required
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Producing enough content to compete with well-funded competitors who have dedicated marketing teams
Explaining technical products in a way that resonates with non-technical buyers and decision-makers
Converting social media content into measurable trial signups and MQL pipeline
Maintaining brand consistency and posting cadence across a fast-moving startup environment
SaaS companies with active social content programs see 2-3x higher organic trial conversion rates compared to those relying solely on paid acquisition and SEO.
Instagram Reels generate 22% more reach than any other post format — video-first is the only strategy that works in 2026
Instagram Shopping integration lets product brands convert viewers to buyers without leaving the app
Instagram's audience has the highest purchasing intent of any social platform for fashion, beauty, food, and lifestyle brands
Proven video formats that work for your audience on Instagram.
"How we built [feature] in 2 weeks" behind-the-scenes product story
Customer success spotlight — from problem to result
"The problem with [industry status quo] and how we're fixing it"
New feature announcement and walkthrough demo
"What we learned from our first 100 customers"
Founder story — why we started this company
Product demo and feature announcement videos
Founder thought leadership and startup journey content
Customer success stories and case study highlight videos
Educational content addressing the problems your product solves
Pre-built video formats for feature announcements, product walkthroughs, and tutorial content.
Establish your founders as industry voices with consistent, high-quality opinion and insight content.
Reach B2B buyers and tech audiences on the platforms where SaaS purchase decisions are influenced.
Drive demo requests and trial signups with built-in call-to-action templates on every piece of content.
Create product demos, founder content, and customer stories that drive trial signups and brand awareness — without a dedicated content team.
