Fill-in-the-blank video scripts for property tours, market updates, and buyer/seller advice
The best real estate agents on TikTok and Instagram don't wing their videos — they use proven script frameworks. Here are 10 fill-in-the-blank video script templates for real estate agents, designed to generate leads, build trust, and showcase your expertise on any platform.
"Walking into [address]. [Price]. [Beds/baths]. And here's why buyers are going crazy for it... [3 key features]. If you want to see it before it's gone, my info is in the bio." — Short, urgency-driven. Best for TikTok and Instagram Reels.
"What does [price] actually buy you in [city] right now? Let me show you. [Show 3 features]. Compared to 12 months ago, this market [comparison statement]. If you're thinking of buying this year, here's what I'd do..." — Market education with CTA.
"Most people overlook [neighborhood/area], and that's a mistake. Here's why... [3 reasons]. I just listed a [property type] there at [price] and I expect it to move fast. Here's a look..." — Creates FOMO and positions you as a local market expert.
"[Month] real estate market update for [city]. Inventory [up/down] [%]. Average days on market: [number]. Median price: [price] — [change] from last month. What does this mean for buyers? [Advice]. For sellers? [Advice]. Follow for weekly updates." — Data-driven authority content.
"Interest rates are at [rate]%. Here's what that actually means for your monthly payment on a [price] home. [Show calculation]. If rates drop to [rate]%, that same home costs [amount] less per month. My advice for buyers right now: [advice]." — Finance education that drives DMs.
"3 mistakes first-time buyers make that cost them thousands. Mistake 1: [mistake]. Mistake 2: [mistake]. Mistake 3: [mistake]. I see these every week. If you're buying this year, save this video." — Warning format drives saves and DMs.
"Want to sell your home for top dollar? Before you list, do these 3 things. [Thing 1: staging tip]. [Thing 2: repair/improvement]. [Thing 3: pricing strategy]. I helped a seller add $[amount] to their final price by doing this. Drop 'SELL' in the comments and I'll send you my full checklist." — CTA-driven lead generation.
"Is [neighborhood] a good investment right now? I ran the numbers. [Key metric 1]. [Key metric 2]. [Rental yield or appreciation data]. My verdict: [opinion]. If you want the full analysis, message me 'INVEST'." — Lead generation through data.
"I've sold [number] homes in [area] in the past [timeframe]. The one thing that always makes the biggest difference: [insight]. Here's why most agents don't tell you this... [explanation]. If you want an agent who actually [differentiator], my info is in the bio." — Trust and authority positioning.
"A buyer came to me [timeframe] ago convinced they couldn't afford a home in [area]. Here's what we did: [3 steps]. [Timeframe] later, they closed on [property description]. The lesson? [Insight]. If you think you can't [outcome], let's talk." — Storytelling to drive leads.
Always film property tour scripts in landscape for YouTube and portrait for TikTok/Reels — same content, different orientation.
End every real estate video with a specific CTA — "comment TOUR", "DM me SELL", or "follow for daily market updates".
The price comparison format consistently outperforms all other real estate content types — use it weekly.
Film market update videos on the same day each week for consistency — viewers come to expect your updates.
Use Surf's AI to generate full scripts from any of these templates — just describe your topic and it writes the script.
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