Free Engagement Rate Calculator

Engagement rate is the most important metric for measuring social media performance. It tells you what percentage of your audience actually interacts with your content — not just follows you. Brands use engagement rate to evaluate creators for partnerships, and the algorithm uses it to decide how far to push your content. Enter your numbers below and instantly see how you compare to industry benchmarks for your platform. Works for Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.