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Loomly

Surf vs Loomly: Which is Better in 2026?

Loomly is a social media management platform focused on brand management, content workflows, and team collaboration for marketing teams.

TL;DR: Loomly is well-suited for brand teams managing approvals. But if you're creating video content for social media, Surf's AI creation tools plus scheduling gives you a complete solution in one.

Feature Comparison

FeatureSurfLoomly
AI Video Creation
AI Auto-Captions
Built-in Video Editor
Multi-Platform (7+)
Analytics Dashboard
Team Collaboration
Bulk Scheduling
AI Video Clipping
Free Forever Plan
Starting PriceFree forever$32/mo

Why Choose Surf

  • AI video creation built in — Loomly requires you to bring your own content
  • Free forever plan available
  • Purpose-built for the video creator economy
  • AI auto-captions and video clipping
  • Better for TikTok, Shorts, and Reels creators
Start with Surf for free
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When Loomly Wins

  • Better multi-brand management
  • Stronger content approval workflows
  • More comprehensive brand style guides

Best for: Small marketing teams and agencies that need content workflows and brand management

Pricing Comparison

Surf vs Loomly — what do you actually pay?

Surf
Free

Free forever plan included
Paid plans from $17/mo

Start free
Loomly
$32/mo

15-day free trial, no free forever plan

No free plan

Loomly: Pros & Cons

Pros

  • Good content idea suggestions
  • Solid brand management features
  • Clean approval workflows for teams
  • Decent analytics and ROI tracking

Cons

  • No AI video creation
  • No built-in video editor
  • Pricing climbs quickly for more profiles
  • Interface can feel clunky
  • Not built for video-first creators

Ready to try the better alternative?

Start with Surf for free — no credit card required. AI video creation + scheduling across 7 platforms.

Start for free

3 free AI video credits • No credit card required

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Simple, transparent pricing

Choose the plan that fits your needs. Start free, upgrade when you're ready.

MonthlyAnnualSave 30%

Free

$0

Perfect for getting started

  • 3 AI video credits (lifetime)
  • 10 scheduled posts per month
  • 3 social media connections
  • Basic video editor
  • Manual video upload

Basic

$17/mo

For growing creators

  • 10 AI video credits per month
  • Unlimited scheduled posts
  • 25 social media connections
  • Advanced video editor
  • Purchase extra credit packages
Popular

Pro

$39/mo

For serious content creators

  • 25 AI video credits per month
  • Unlimited scheduled posts
  • 75 social media connections
  • Advanced video editor
  • Purchase extra credit packages
  • Priority support

Agency

$99/mo

For agencies and teams

  • 60 AI video credits per month
  • Unlimited scheduled posts
  • 200 social media connections
  • Advanced video editor
  • Purchase extra credit packages
  • Priority support
  • Team features (coming soon)

Start with our free plan. Upgrade anytime, cancel anytime.