TL;DR: Loomly is well-suited for brand teams managing approvals. But if you're creating video content for social media, Surf's AI creation tools plus scheduling gives you a complete solution in one.
Feature Comparison
| Feature | Surf | Loomly |
|---|---|---|
| AI Video Creation | ||
| AI Auto-Captions | ||
| Built-in Video Editor | ||
| Multi-Platform (7+) | ||
| Analytics Dashboard | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| AI Video Clipping | ||
| Free Forever Plan | ||
| Starting Price | Free forever | $32/mo |
Why Choose Surf
- AI video creation built in — Loomly requires you to bring your own content
- Free forever plan available
- Purpose-built for the video creator economy
- AI auto-captions and video clipping
- Better for TikTok, Shorts, and Reels creators
When Loomly Wins
- Better multi-brand management
- Stronger content approval workflows
- More comprehensive brand style guides
Best for: Small marketing teams and agencies that need content workflows and brand management
Pricing Comparison
Surf vs Loomly — what do you actually pay?
Free forever plan included Paid plans from $17/mo
15-day free trial, no free forever plan
Loomly: Pros & Cons
Pros
- Good content idea suggestions
- Solid brand management features
- Clean approval workflows for teams
- Decent analytics and ROI tracking
Cons
- No AI video creation
- No built-in video editor
- Pricing climbs quickly for more profiles
- Interface can feel clunky
- Not built for video-first creators
Ready to try the better alternative?
Start with Surf for free — no credit card required. AI video creation + scheduling across 7 platforms.
1 free AI video • No credit card required
More Comparisons
Simple, transparent pricing
Choose the plan that fits your needs. Start free, upgrade when you're ready.
Free
Perfect for getting started
- 15 credits (1 AI video)
- 10 scheduled posts per month
- 3 social media connections
- Video editor
- Upload your own videos
Starter
For growing creators
- 200 credits per month (~13 AI videos)
- Unlimited scheduled posts
- 25 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
Pro
For serious content creators
- 500 credits per month (~33 AI videos)
- Unlimited scheduled posts
- 75 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
Agency
For agencies and teams
- 1,000 credits per month (~66 AI videos)
- Unlimited scheduled posts
- 200 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
- Team features (coming soon)
Start with our free plan. Upgrade anytime, cancel anytime.