TL;DR: Metricool is a strong analytics and scheduling combo. For video creators who want to produce content at scale with AI and schedule it, Surf is the more complete solution.
Feature Comparison
| Feature | Surf | Metricool |
|---|---|---|
| AI Video Creation | ||
| AI Auto-Captions | ||
| Built-in Video Editor | ||
| Multi-Platform (7+) | ||
| Analytics Dashboard | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| AI Video Clipping | ||
| Free Forever Plan | ||
| Starting Price | Free forever | Free / $22/mo |
Why Choose Surf
- AI creates your video content — Metricool can only analyze and schedule it
- Full video workflow: create, edit, caption, schedule
- AI clipping and video editing built in
- Better for creators who need to produce video at volume
When Metricool Wins
- More powerful analytics and competitive analysis
- Better best-time-to-post intelligence
- Stronger ad performance analytics
Best for: Data-driven marketers and agencies who prioritize analytics and competitive intelligence
Pricing Comparison
Surf vs Metricool — what do you actually pay?
Free forever plan included Paid plans from $17/mo
Free plan available with 1 profile per network
Metricool: Pros & Cons
Pros
- Excellent analytics and competitive analysis
- Good multi-platform analytics dashboard
- Best time to post recommendations
- Affordable pricing for the feature set
Cons
- No AI video creation
- No video editing tools
- Analytics-heavy, not creation-focused
- Interface is data-dense and can overwhelm beginners
Ready to try the better alternative?
Start with Surf for free — no credit card required. AI video creation + scheduling across 7 platforms.
1 free AI video • No credit card required
More Comparisons
Simple, transparent pricing
Choose the plan that fits your needs. Start free, upgrade when you're ready.
Free
Perfect for getting started
- 15 credits (1 AI video)
- 10 scheduled posts per month
- 3 social media connections
- Video editor
- Upload your own videos
Starter
For growing creators
- 200 credits per month (~13 AI videos)
- Unlimited scheduled posts
- 25 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
Pro
For serious content creators
- 500 credits per month (~33 AI videos)
- Unlimited scheduled posts
- 75 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
Agency
For agencies and teams
- 1,000 credits per month (~66 AI videos)
- Unlimited scheduled posts
- 200 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
- Team features (coming soon)
Start with our free plan. Upgrade anytime, cancel anytime.