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Surf
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Metricool

Surf vs Metricool: Which is Better in 2026?

Metricool is a social media analytics and scheduling platform that combines competitive analysis with content scheduling in one dashboard.

TL;DR: Metricool is a strong analytics and scheduling combo. For video creators who want to produce content at scale with AI and schedule it, Surf is the more complete solution.

Feature Comparison

FeatureSurfMetricool
AI Video Creation
AI Auto-Captions
Built-in Video Editor
Multi-Platform (7+)
Analytics Dashboard
Team Collaboration
Bulk Scheduling
AI Video Clipping
Free Forever Plan
Starting PriceFree foreverFree / $22/mo

Why Choose Surf

  • AI creates your video content — Metricool can only analyze and schedule it
  • Full video workflow: create, edit, caption, schedule
  • AI clipping and video editing built in
  • Better for creators who need to produce video at volume
Start with Surf for free
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When Metricool Wins

  • More powerful analytics and competitive analysis
  • Better best-time-to-post intelligence
  • Stronger ad performance analytics

Best for: Data-driven marketers and agencies who prioritize analytics and competitive intelligence

Pricing Comparison

Surf vs Metricool — what do you actually pay?

Surf
Free

Free forever plan included
Paid plans from $17/mo

Start free
Metricool
$22/mo

Free plan available with 1 profile per network

Free plan available

Metricool: Pros & Cons

Pros

  • Excellent analytics and competitive analysis
  • Good multi-platform analytics dashboard
  • Best time to post recommendations
  • Affordable pricing for the feature set

Cons

  • No AI video creation
  • No video editing tools
  • Analytics-heavy, not creation-focused
  • Interface is data-dense and can overwhelm beginners

Ready to try the better alternative?

Start with Surf for free — no credit card required. AI video creation + scheduling across 7 platforms.

Start for free

3 free AI video credits • No credit card required

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Simple, transparent pricing

Choose the plan that fits your needs. Start free, upgrade when you're ready.

MonthlyAnnualSave 30%

Free

$0

Perfect for getting started

  • 3 AI video credits (lifetime)
  • 10 scheduled posts per month
  • 3 social media connections
  • Basic video editor
  • Manual video upload

Basic

$17/mo

For growing creators

  • 10 AI video credits per month
  • Unlimited scheduled posts
  • 25 social media connections
  • Advanced video editor
  • Purchase extra credit packages
Popular

Pro

$39/mo

For serious content creators

  • 25 AI video credits per month
  • Unlimited scheduled posts
  • 75 social media connections
  • Advanced video editor
  • Purchase extra credit packages
  • Priority support

Agency

$99/mo

For agencies and teams

  • 60 AI video credits per month
  • Unlimited scheduled posts
  • 200 social media connections
  • Advanced video editor
  • Purchase extra credit packages
  • Priority support
  • Team features (coming soon)

Start with our free plan. Upgrade anytime, cancel anytime.