✨ Start for free • Upgrade anytime with 1 free AI videoView Plans
TL;DR: Metricool is a strong analytics and scheduling combo. For video creators who want to produce content at scale with AI and schedule it, Surf is the more complete solution.
Feature Comparison
| Feature | Surf | Metricool |
|---|---|---|
| AI Video Creation | ||
| AI Auto-Captions | ||
| Built-in Video Editor | ||
| Multi-Platform (7+) | ||
| Analytics Dashboard | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| AI Video Clipping | ||
| Free Forever Plan | ||
| Starting Price | Free forever | Free / $22/mo |
Why Choose Surf
- AI creates your video content — Metricool can only analyze and schedule it
- Full video workflow: create, edit, caption, schedule
- AI clipping and video editing built in
- Better for creators who need to produce video at volume
M
When Metricool Wins
- More powerful analytics and competitive analysis
- Better best-time-to-post intelligence
- Stronger ad performance analytics
Best for: Data-driven marketers and agencies who prioritize analytics and competitive intelligence
Pricing Comparison
Surf vs Metricool — what do you actually pay?
Metricool
$22/mo
Free plan available with 1 profile per network
Free plan available
Metricool: Pros & Cons
Pros
- Excellent analytics and competitive analysis
- Good multi-platform analytics dashboard
- Best time to post recommendations
- Affordable pricing for the feature set
Cons
- No AI video creation
- No video editing tools
- Analytics-heavy, not creation-focused
- Interface is data-dense and can overwhelm beginners
Ready to try the better alternative?
Start with Surf for free — no credit card required. AI video creation + scheduling across 7 platforms.
Start for free1 free AI video • No credit card required
More Comparisons
Surf vs Buffer
Simple social media scheduling
Surf vs Hootsuite
Enterprise social media management
Surf vs Later
Visual social media planner
Surf vs Sprout Social
Professional social media management suite
Surf vs Planoly
Visual content planner for Instagram & Pinterest
Surf vs Loomly
Brand success platform for social media
Surf vs SocialBee
Content scheduling with categories
Surf vs CapCut
AI-powered video editing app
Simple, transparent pricing
Choose the plan that fits your needs. Start free, upgrade when you're ready.
MonthlyAnnual2 Months Free
2 Months FreeFree
$0
Perfect for getting started
- 15 credits (1 AI video)
- 10 scheduled posts per month
- 3 social media connections
- Video editor
- Upload your own videos
Starter
$19/mo
For growing creators
- 200 credits per month (~13 AI videos)
- Unlimited scheduled posts
- 25 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
Popular
Pro
$39/mo
For serious content creators
- 500 credits per month (~33 AI videos)
- Unlimited scheduled posts
- 75 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
Agency
$69/mo
For agencies and teams
- 1,000 credits per month (~66 AI videos)
- Unlimited scheduled posts
- 200 social media connections
- Advanced video editor
- AI Auto CaptionsAuto-generate styled captions burned into every video for accessibility and engagement
- AI Clipping AgentConvert long-form videos into short viral clips for Reels, Shorts & TikTok
- Purchase extra credit packages
- Priority support
- Team features (coming soon)
Start with our free plan. Upgrade anytime, cancel anytime.
View full feature comparison →